New Multi Level Marketing Networks

Building New Multi Level Marketing Networks

The difference between new multi level marketing networks and their traditional counterparts is an integrated digital platform which enables greater efficiency of operation. Multi level marketing (MLM) has come a long way since traveling salesmen toted suitcases full of brushes or household cleaning supplies cross country and door-to-door. The digital age has revolutionized the way the world does business and ushered in a new era of consumer-direct selling which promises to increase brand recognition and profits across the globe. Because of the advent of the Internet, sales representatives can showcase products and build an international database of customers who are ready, willing and able to buy. Today's new multi level marketing networks have adapted high-tech software programs which make tracking profits and people as easy as clicking a mouse. The day to day activities of upline managers and downline sales associates can be easily assessed via programs which build databases of recruits and revenue generated by network sales from region to region, state to state and nation to nation. MLMs developed from what is termed "pyramid" schemes, sales strategies which involve recruiting members who pay a fee. Middle and upper level sales representatives who recruit new members are compensated each time a novice recruit joins their downline. The emphasis in pyramid schemes is on recruitment and accruing commissions, rather than on selling products. Some schemes may include product sales more as an afterthought, but stress building a downline to gain more revenue. Representatives and company managers who are in the upper tier benefit the greatest as the organization grows downward and outward; but pyramid schemes are illegal and subject to prosecution. The goal of legitimate consumer-direct sales organizations is to develop and promote a bona fide product or service line while building a network of qualified sales associates to market those products or services. New multi level marketing networks rely heavily on web-based sales, software, and tools to enhance the efforts of representatives who sell door to door.

In consumer-direct sales, customer contact is everything. Consumers like buying from people that they know and trust. "Trust in the Lord with all thine heart; and lean not unto thine own understanding. In all thy ways acknowledge him, and he shall direct thy path" (Proverbs 5-6). Most MLM companies suggest that recruits compose a list of family members, coworkers, business associates, and acquaintances who might become customers. Once recruits begin building a good local customer database, they can maintain contact and sell more products by directing existing and potential customers to their websites on homepages of the network marketing company. Unlike old MLM selling by knocking on doors and passing out brochures in hopes of getting orders, new multi level marketing networks utilize the Internet to recruit associates and affiliates, introduce product lines, contact potential customers, and help tier managers and associates build and manage downlines.

Over the last decade consumers have grown accustomed to surfing the web to shop for clothing, cosmetics, cars, homes, or even household brushes. The products that new multi level marketing networks sell have not changed, but the method whereby they are sold has! Web-based selling just makes perfect sense; and consumers love the convenience of leisurely browsing through sites full of products and services from the comfort of a home or office PC. New multi level marketing networks take the "work" out of networking. Independent sales representatives and affiliates can simply leave calling cards with directions to their websites on a door step, in the workplace breakroom, or at local restaurants, or community centers. Potential customers log onto an interactive site which is designed much like a physical store front. Online shoppers can walk inside the "front door" of an online store and view products by category, size, location or price. Browsers step inside specialized departments, which include page after page of information and photos with full descriptions and product specifications. Instead of driving to the local mall, customers can let their cursor do the walking through virtual storefronts to select items and place them in a virtual shopping cart, then pay for products and services at a virtual checkout counter with a credit card.

Thanks to the Internet and innovative methods of serving customers electronically, new multi level marketing networks can sell more products in less time. An entire cyberspace shopping experience can take less than 15 minutes versus the days and sometimes weeks it takes for MLM sales associates to close a sale with a face-to-face customer. Typically, sales reps set up a meeting with a potential customer, leave a brochure for their consideration, drop back by the house to look over the order and pick up a check, place the order with the home office online or via snail mail, then wait for the parcel to be delivered. Once the rep has the parcel in hand, product orders must be carefully sorted for each customer, repackaged, and hand delivered in person. Multiply that process by five to ten loyal customers and one can easily see how some MLM sales associates get burned out before ever reaching their sales goals or aspirations to move up the ladder.

The hallmark of new multi level marketing networks is the ability to produce better results with less effort while maintaining a high quality product sold by a highly qualified sales force. E-commerce technology, combined with an energetic team of associates eager to meet corporate expectations and exceed sales goals, has propelled multi level marketing to the preferred method for gaining and retaining satisfied customers. Digital consumer-direct selling versus conventional door-to-door contact has the tremendous capacity to generate new revenue streams and boost sales through implementing user-friendly MLM software programs. With a global vision and unlimited sales potential, today's MLM companies could make retail selling via physical storefront malls, direct snail mail marketing, and printed catalog orders a thing of the past.