Network Marketing Prospecting

How to Prospect in Network Marketing

The wise individual considering network marketing prospecting as a profession weighs the benefits of mining for recruits who will expand business and increase wealth against some possible drawbacks, which include the risks of a pyramid system. Another term for network marketing prospecting is MLM: multi-level marketing. Specifically, this means marketing goods and services through individuals who refer customers to the multi-level company represented. Thus, MLM is also known as referral marketing. This industry has both its enthusiastic champions and scathing critics. As a result, a careful evaluation of both these sides is generally recommended before a person engages with this kind of business venture. People suited for this enterprise are not only confident of their ability to select, inspire, and recruit others to become distributors. Suitable candidates are also confident of choosing individuals capable of selecting, inspiring, and recruiting still more people to become distributors. And so the levels of recruitment continue, ad infinitum. "And when thy herds and thy flocks multiply, and thy silver and thy gold is multiplied, and all that thou hast is multiplied;" (Deuteronomy 8:13). In the network marketing prospecting business, prospecting is an activity practiced on a daily basis. Simply, these marketers employ various tactics and strategies in order to find people to talk to about a particular product and/or business. Therefore, the workday involves a great deal of conversation with other individuals. And they must not run out of people to talk to, otherwise they run out of business. Moreover, it is essential that they do not merely talk about the business: the successful marketer's communication is effective. When conducted properly the prospecting process yields a large number of people's names which enables contact. Thus, news about that particular business spreads.

To begin with, the marketer locates the right kind of people. This means contacting those who are likely to be interested in what is being offered. In addition to interest in using the product, the appropriate contact expresses interest in examining the business. Then the marketer exposes these selected individuals to what they are offering in the swiftest and most effective way possible. Initially, it is important to expose just the core idea itself. At this stage, even if these individuals express no further interest, they might be pathways leading to others who are interested. There are several different network marketing prospecting tools that not only quickly cut to the heart of the matter, but also raise some kind of emotional response. Examples of prospecting, or recruiting, tools are cd's and brochures. Sometimes these marketers employ the visuals of an effective dvd. These tools certainly reach out to a large number of people. In this way, the goal of locating those who want to hear more is attained. And a successful individual's talent utilizes both those who don't wish to hear any more as well as those who are open to the initial idea.

Next, these two groups are identified by investigating the reaction to the initial exposure tool. After all, the important thing is to avoid wasting any further time and energy pursuing those who have no real interest. Nevertheless, these contacts often trigger the identification of other recruits. Finally, the marketer filters the remaining contacts. The idea is to fully introduce them to the product and enter them into the formal network marketing program presentation. Conference calls, 3-way calls, webcasts, and at-home briefings are common examples. And those who turn out not to be interested at this point receive follow-up phone calls at a later date. MLM inspires the hope of wealth created through an alternative business system. And correct execution of the network marketing prospecting method leads to "striking gold".

However, some negative criticism accompanies network marketing prospecting. For example, MLM generates much of the UCE (Unsolicited Commercial Email) otherwise known as spam mail that enters email boxes. Spam mail is an inexpensive way of reaching out to people. Although this is a plus for the prospector, being over-run by these unwanted communications is widely looked upon with annoyance. Consequently, many people engage various technical anti-spam options in order to, if not completely block them out, at least try to filter and stem the flow as much as possible.

Critics call network marketing prospecting a legal pyramid system. Furthermore, they believe that MLM actually places more emphasis on recruitment than sales. Critics complain about the most successful MLM ventures captivating and deceiving recruits with their shining examples. Because then, they say, the recruits blindly pursue the promise of accumulating wealth and obtaining independence. Critics point out that far from all those recruited ever manage to accumulate wealth or obtain independence regardless of how diligently they work the system. Although MLM membership has its advantages - such as certain tax write-offs, the ability to inexpensively purchase certain items, inspirational meetings, making new friends - the relatively small amount of extra money actually earned casts, in their opinion, a shadow upon these advantages. In fact, the Internet offers websites for so-called MLM survivors. Generally, these sites are dedicated to sharing, venting, and healing for those struggling with or recovering from the MLM experience.

The term prospecting commonly raises images of hardy, driven individuals venturing forth into the world ready to risk much for the chance to better their financial lot in life. The usual aim is to discover gold. Such prospectors, vividly portrayed in many books and films, have indeed managed to mine nuggets of gold as a result of perseverance and faith in eventual success. These golden nuggets both rewarded their efforts and enriched their lives. Although it is apparent that a thoughtful evaluation of the pros and cons is necessary, there is some evidence that network marketing prospecting yields the same positive results.